With over 100 presenters on our presentation roster, we thought you might like to reflect on a few of them that represented high points for students
Clarins
A global cosmetic powerhouse, Clarins gave the students a taste of what it was like to be a European firm operating a consumer brand in an Asian environment.
New Balance
A focus on genuine brand credentials and its belief that it should be more about performance and less about which expensive sports star will provide an endoresement.
BlueScope Steel
Originally BHP’s steel division, they have now forged a reputation for themselves as a global steel player that provides a quality that is a cut above everyone else.
King Wood and Mallesons
Formed through the merger of a Chinese law firm (King and Wood) and an Australian law firm (Mallesons) they are now the largest law firm in the AsiaPac region and one of the largest in the world.
Lenovo
Just 30 years ago, Lenovo was 8 academics in a small office in Beijing dreaming the dream. Fast forward to today and they have managed to leapfrog all international players and become the world’s largest PC manufacturer.
Jack Ma, the founder of Alibaba, is now China’s richest man. When Alibaba IPO’d in the US, it was the largest IPO in US history. Their reach is global. From online merchant to global banker they seem to do it all.
Bill and Melinda Gates Foundation
The students listened to a presentation from the senior in-country person for HIV/AIDS research . They shared perspectives not only on that program but also the contribution the foundation is making generally.
Dominos Pizza.
Dominos dominates. No matter where in the world, it’s the world’s leading franchised pizza chain. It’s slick service delivery model complements its dynamic growth to help showcase a truly great consumer brand
KPMG
One of the Big 4 Accounting and Advisory firms, their global reputation for provision of professional service is unsurpassed. Access to industry through the prism of this corporate giant is a rare privilege.
DDB
A global communications agency owned by the even larger Omnicom Global communications group, it provides a rare glimpse into the advertising strategies of some pretty famous brands.
Marks and Spencer
Once a tradition of British high street retail, this global player now boasts over 1300 stores worldwide. Their ability to match local tastes in everything from fashion to food is unsurpassed.
AdSmith China
The premier experts in B2B marketing communications in China and a leading light in the use of Chinese social media with which to help their client base in turn reach their clients.
